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Pricing Types

Offergrid supports four pricing models to match your business needs:

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Fixed Pricing

Type: fixed A simple, predictable monthly price that doesn’t change based on usage or customer characteristics. Best for:
  • Standard service packages
  • Simple offerings with consistent costs
  • When you want predictable revenue
Example: 
{
  "pricingType": "fixed",
  "monthlyPrice": 59.99
}
Use case: “High-Speed Internet 1000 Mbps for $59.99/month”

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Variable Pricing

Type: variable Pricing that changes based on usage, customer characteristics, or market conditions. Best for:
  • Usage-based services (energy, metered internet)
  • Services with fluctuating costs
  • Custom quotes per customer
Example: 
{
  "pricingType": "variable",
  "monthlyPrice": null,
  "description": "Pricing varies based on usage. Estimated $0.12 per kWh."
}
Use case: Energy plans with per-kWh pricing
For variable pricing, use the description field to explain how pricing is calculated. The monthlyPrice can be null or an estimated average.

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Tiered Pricing

Type: tiered Different price points based on service level, volume, or features. Best for:
  • Multiple service tiers (Good/Better/Best)
  • Volume-based pricing
  • Feature-differentiated packages
Example: 
{
  "pricingType": "tiered",
  "monthlyPrice": 99.99,
  "description": "Premium tier. Basic: $49.99, Standard: $79.99, Premium: $99.99",
  "metadata": {
    "tier": "premium",
    "tiers": [
      { "name": "Basic", "price": 49.99 },
      { "name": "Standard", "price": 79.99 },
      { "name": "Premium", "price": 99.99 }
    ]
  }
}
Use case: Internet plans at 100 Mbps, 500 Mbps, and 1000 Mbps speeds

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Custom Pricing

Type: custom Completely custom pricing requiring quotes, negotiations, or complex calculations. Best for:
  • Enterprise services
  • Complex bundled offerings
  • Services requiring site surveys or assessments
Example: 
{
  "pricingType": "custom",
  "monthlyPrice": null,
  "description": "Contact for custom quote. Pricing based on property size and required coverage."
}
Use case: Commercial security systems, enterprise energy contracts

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Additional Fees

Beyond monthly pricing, include other costs in your offer:

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One-Time Fees

  • Installation/Setup: installationFee
  • Equipment: equipmentFee
  • Activation: activationFee
  • Deposit: depositRequired

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Recurring Add-Ons

  • Equipment Rental: Monthly router/modem fees
  • Premium Features: Enhanced support, extra services
  • Overage Charges: Usage beyond included limits
Example with fees: 
{
  "name": "Professional Security System",
  "monthlyPrice": 49.99,
  "pricingType": "fixed",
  "metadata": {
    "installationFee": 199.00,
    "equipmentFee": 0,
    "contractLength": "36 months",
    "earlyTerminationFee": 300.00
  }
}

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Promotional Pricing

Use the metadata field to track promotional pricing: 
{
  "monthlyPrice": 39.99,
  "metadata": {
    "regularPrice": 59.99,
    "promotionalPeriod": "First 12 months",
    "promoEndDate": "2025-12-31"
  },
  "marketingHeadline": "Special offer: $39.99/mo for the first year!"
}

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Pricing Best Practices

Include ALL fees upfront—installation, equipment, activation, early termination. Hidden fees create friction and reduce conversion.
Explain what’s included and what costs extra. Make it easy for resellers to quote customers accurately.
Update offers promptly when pricing changes. Outdated pricing leads to order failures and unhappy customers.
Use the marketingHeadline and marketingDescription fields to showcase special pricing clearly.
Research market rates for similar services. Competitive pricing helps resellers choose your offers.
Create multiple offers at different price points to see what resonates with resellers and customers.

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Regional Pricing

If you need different pricing by region:
  1. Create separate offers for each region
  2. Use internalName to track variations (e.g., “Internet-1000-West”, “Internet-1000-East”)
  3. Set appropriate availability zones for each
Example: 
// West Coast offer
{
  "name": "Gigabit Internet",
  "internalName": "Gigabit-West",
  "monthlyPrice": 79.99,
  "metadata": { "region": "West" }
}

// East Coast offer
{
  "name": "Gigabit Internet",
  "internalName": "Gigabit-East",
  "monthlyPrice": 69.99,
  "metadata": { "region": "East" }
}

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Next Steps

Creating Offers

Learn how to create offers

Service Categories

Category-specific requirements